The KAWS x Air Jordan 4 Retro is a collaboration between the Jordan Brand and Brooklyn-based street artist KAWS, a.k.a. Brian Donnelly. The design removes the silhouette's traditional plastic accents and dresses the entire upper and midsole in a premium grey suede upper. The sneaker also features KAWS' 'XX' branding on the heel tab. The shoes were released alongside a small capsule collection that included a coaches jacket, hoodie, t-shirt, and hat in March of 2017. The hype was so intense for this release that the in-store raffle at Patta in London was read the riot act by the police and sneakerheads hacked into Donnelly's website for a chance at the drop.